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I'm an Indiana girl who started a small Etsy shop side hustle in college and grew it into a nationally recognized personal brand. I love writing, educating, and raising chickens with my husband. I'm here to help other multi-passionate, ambitious women (like you!) own their everyday and reach their potential, too!

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Personal Brand

SHE Podcast

Does chatting with your ideal audience feel difficult? Like you’re talking to an empty room? You’re most likely missing this one, key detail.

Has a guy ever asked you to marry him on the first date? I bet that wasn’t the next question you were expecting from me. But follow me here.

We all have those first date horror stories where you’re not on the same page or he’s way more invested than you are from the start. And it’s just down right uncomfortable. And a bit off putting. Can you relate?

Now I’m not saying you can’t fall fast for someone, but I am saying there are stages to a healthy, steady, and lasting relationship.

And this, my friend, is where my friend Angie Lee pointed out to me that dating relationships are synonymous to marketing. You don’t ask for their hand in marriage on the first date. And you don’t ask for the big sale in the first email.

Pretty smart, huh?

This is why I just KNEW bringing on Angie Lee to the podcast would be a home run. Angie is a marketing ninja, podcaster, conference creator, and business owner. And she has some stories to tell and wisdom to share.

In this episode, we dive into:

  • How to keep going for your dream when someone tries to rip it apart,
  • The steps Angie took when her first business did NOT make money (yikes),
  • Tips to grow an engaging audience online, and
  • What has to be larger than your fear to pursue your passion.

This is a kick butt episode that is jam packed with personal truths AND tangible steps to take toward your dream…today. I’m excited to share this with you because you’ll leave feeling confident in your goals and knowledgeable on tweaks to make in your marketing to tangibly reach those goals.

It’s time to let go of the fear, so you don’t live with regret. You’ve got this, sister.

Thank you to our SHE Podcast Supporter!

Get 20% off your Modsy trial with the code ‘SHE’

Taking Risks & Finding Your Lane as a Multipassionate Entrepreneur

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Ever feel like your career or business take over your life?

I remember the moment I realized that a big meeting I had coming up was on the same day as my brother’s, college graduation. (Of course, right.)

I knew the meeting was important – but so was my brother. And what else do you do when when you don’t know what to do?

You call your mom. Naturally.

And her words have forever stuck with me. She was empathetic to busy seasons of work, and she also reminded me of this:

We do business for the sake of our relationship – not the other way around.

Our work is to provide and support other people – not simply for our own gain.

Game changing mindset right here.

So for all you ambitious and career driven gals – I see you. I am you. And I’m here to give you some pieces of wisdom that have strengthened my relationship with my husband and with my family – even during busy work seasons.

In today’s episode, I dive into the importance of finding something to share in with your spouse, intentional check ins, and the one word that may just change your relationships.

Check out the episode and let me know which tip was your favorite!

7 Ways to Prioritize Your Relationship Over Work

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SHE Podcast

Ever feel that your mind is stuck in perfection as the standard?

We can be inundated with these unrealistic expectations whether that’s from Instagram, or our friends, or simply our own personal narratives – and quite frankly – it’s down right scary when you feel stuck there.

I’ve hit burn out and exhaustion from trying to achieve one more thing, or strive for that level of perfection. And sister, if you can relate, I have something for you today. It doesn’t have to be this way, and it’s time feel fit in lives – physically, spiritually, and professionally.

In today’s, special episode I bring on a gal that I personally coached to help her find breakthrough in her health coaching business, Tanner Hobbes.

Tanner is a trailblazer in the health coaching community – bringing freedom and light into what can be an entangled place: a woman’s relationship with food and with herself.

Listen in as Tanner brings wisdom into the #1 emotional struggle she sees among the women in her groups, how she personally continued to grow her business, and also what to do when you hit complete burn out.

You’ll learn why it’s vital to

grow organically before electronically,

how stewardship is the name of the game, and perhaps where you are giving too much in your relationships.

Whether you’re the gal who is a business dreamer, the woman desiring community, the one who is hearing crickets on social media, or the sister who hit a wall in life or business – this episode is for you.

Want more resources? Check out Tanner here.

How to Stay Physically, Spiritually, and Professionally Fit

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SHE Podcast

Should you choose the path to a practical career or one that supports your passions?

I recently received a text from a gal essentially asking that question. She really wanted to pursue photography full time, but wasn’t sure how exactly to be able to support herself while supporting this passion.

And honestly, thanks to the internet, it’s a question asked a lot these days. It’s easier than ever to carve out and create your own career through online resources and a simple Google search.

But at the end of the day, you may be still asking , is this the smart route to to take?

I’m here to set the record straight on this little practical vs passion debate.

Listen in to today’s episode as I dive into:

  • The BETTER question to ask yourself (it’s probably not what you think);
  • Tangible tips on how to actually support a passion or side hustle; and
  • How to make moves that move the needle.

Sis, you’re not in this alone. Identify what you love, focus on your decided upon priorities for that season, and your excitement will transcend to whatever work you put out into the world.

You’ve got this – especially after applying these tips on how to support your passion.

Want a deeper dive for when you’re feeling a overwhelmed on which direction to take? Grab a copy of my book here. It’s the girlfriend guide for when you’re feeling directionless or maybe trying to take too many directions.

Practical Ways to Support Your Passion

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SHE Podcast

Does your work life support your overall life values and priorities?

Woah, that’s a heavy question. So let’s park here for just a second.

Have you ever thought to ask yourself this question? I feel like sometimes it can be the other way around – that we try to arrange our personal lives around our work lives.

And yes, don’t get me wrong, sister. There are seasons where certain things are inevitable and bills have to paid. And there are seasons of building where our time and priorities may feel a bit off-balanced.

And yet – we do live in a time and generation where there are fewer barriers to entry of starting your own business – that could perhaps lead to a work life that is centered around your personal life values and goals.

To help frame this mindset and put some tangibility behind these statements, I’ve brought on my friends, Cassie and Shay. These two ladies are changing the name of the game of what the ‘real world’ looks like.

They are the creators of Bucketlist Bombshells – their 6-figure business that helps women begin their online business by teaching them the strategy and steps to work remotely.

Cassie and Shay booked a one-way ticket to Mexico, met at a coffee shop, and started an online business with no client list, no experience, and not a ton of direction initially. Pretty fearless, huh?

So if you can relate to the feeling of starting small and could borrow a little inspiration, you’re in for a treat because these ladies are dishing their best advice and experience on how YOU can begin your online business. In this episode, you’ll learn:

  • What you need to simply begin (spoiler alert: you’re already qualified),
  • How to use your failures to propel yourself forward, and
  • Insider tips on working effectively as a team.

Sister, even if you’re not looking to start your own business from home, you’ll want to tune in for tangible advice on why you shouldn’t wait to start something until you feel ready and how to respectfully disagree with others at work or life in general.

Cassie and Shay are breaking the mold of what the ‘real world’ looks like and paving the way for the next generation of location, independent women. Won’t you join them?

And if you’d like more from Cassie & Shay, check out their 4-Day Launch Your Online Biz Bootcamp, with a unique code just for you:

How to Work from Anywhere & Travel the World

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Personal Brand

I received a question on Instagram from one of my girls this past week. She asked, “Do you have any advice for a 20-something who wants to start a business?”

There were SO many pieces of advice I wanted to pass on. However, I didn’t want to bombard the poor soul with alllll the hard lessons I’ve learned over the years.

So, I honed in on a few that I felt were most important. I’ve included these below, just in case, you know, you find yourself thinking about starting your own thing 😉

  1. Start Small and Live by the 1-1-1 Rule. Instead of trying to serve everyone, grow every social media platform, and do all the things, start by building and perfecting 1 product, 1 platform (or audience), and one marketing process at a time. This is the #1 thing I’d go back and tell myself when I was first getting started.
  2. Decide if you want to be a Walmart or a Target. I heard this at the Business Boutique conference last fall and I loved the comparison. Here’s what I mean: Walmart is known for their low prices. Target is known for quality and a beautiful shopping experience. In other words, don’t sell yourself short and you don’t need to make your “angle” that you have the lowest or cheapest prices. Don’t be afraid to charge what you’re worth. This doesn’t mean you have to be greedy or that you shouldn’t bless people with discounts now and then but please hear this: you are valuable even if you feel like an imposter. I’ve heard business gurus say something along the line of, “either make it expensive or free, but don’t make it cheap.” Good, right? When you make something cheap, you communicate that you believe it’s cheap. And you need a ton of buyers to make it worth while. When you make something a bit more expensive, you can sell less volume and add more value. It’s not slimy. It’s savvy. Don’t be afraid to charge, sis. (Proverbs 31:18)
  3. Get legal. Even if you have a caused based business, such as a shop that donates a portion of proceeds to a charity or ministry, I’d highly recommend starting as simply as possible. In other words, you don’t have to go through the insane headache of being a non-profit to be generous and even function like a non-profit (at least when it’s just you and you’re just getting started). Instead, I’d recommend filing as an LLC, which essentially limits your liability and protects you from being sued of all your personal belongings if you ever had an issue or were accused of something. It limits your losses to what is in the business but still allows you file taxes as an individual without the corporate hassle / double taxation 🙂
  4. BONUS TIP: TRACK YOUR RECEIPTS AND PUT MONEY AWAY FOR TAXES FROM THE BEGINNING. Seriously. This was a HUGE mistake I made my first year when I started my Etsy store. I hadn’t made a whole lot of money, and I was just so excited about what I was doing, that I didn’t even THINK about financial management or taxes…until Uncle Sam came knocking. I ended up owing a couple thousand dollars (which I did NOT have saved up) and my dad had to cover me until I could pay him back! I may not have owed that had I actually tracked and saved my receipts so I could legally report all the expenses I incurred in that first year of business, too. So, make sure you track your expenses (use an app like Receipt Bank to keep it simple and avoid holding on to stacks of paper receipts).

These are just a handful of tips but I believe they are some of the key things every aspiring or new female entrepreneur needs to know when she’s just getting started.

Cheering for you sister!

3 Things A Girl Needs to Know Before She Starts Her Own Business

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SHE Podcast


Have you ever wondered if you could turn a passion project into something that turned a profit?

In one of my first podcast episodes, I chatted about how my entire business journey simply began because I enjoyed the art of hand-lettering and needed a hobby. Yep, that was it. I picked up a paint pen, a mug, and just began drawing. Not extremely well, mind you. But I kept at it nonetheless (check out more on that episode here).

So if you’re sitting on the other side of that screen and feeling a nudge in your stomach full of butterflies and excitement thinking of that passion-charged idea, this episode is for you, friend.

Listen in as I chat it up with best-selling author, Business Boutique host, and all-around sharp, business guru, Christy Wright, as we discuss everything from meeting a need in the marketplace to why your knowledge may be more valuable than you think, sis.

Christy brings to light the biggest missteps she sees in new business owners, what it means to create passive income, and the top money management tip for the everyday gal. So whether you plan to start a business or perhaps that’s not your path, you’ll find some GOLD in Christy’s words.

Personally, my journey started with mugs and paint pen. And let me tell you, it didn’t always make sense. But I continued to walk through doors of opportunity as they opened. I kept doing and moving. I’d try ‘this’ or dabble in ‘that.’ My journey certainly isn’t linear and I’m guessing yours isn’t either, sister.

So if you’re not exactly certain what that dream is of yours quite yet, you’re in good company. You’ll glean some practical advice and perhaps even a mindset shift from this episode.

And for those that do have more of a business direction, whether you have a heart for making a physical product or dream of creating digital content – you’ll have a new, go-to guide on how to start a business after tuning in.

If your passion keeps asking ‘Why not now?’ – this episode is for you, girlfriend.


Check out more on Christy here.

Give this episode a listen on Spotify here!

And for you Android users, listen on Stitcher here!

How to Make A Living Doing What You Love with Christy Wright

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SHE Podcast

What do you want to be when you grow up?”

It’s a question we hear a lot as kids. It helps us begin to dream up and stir up our passions and talents – even at a young age. Perhaps your answer was to be an astronaut, teacher, or doctor. Maybe you wanted to be an author, singer or artist. But when you did actually ‘grow up’ – did your dream and answer to that question come to fruition? Do you even remember what your dream was all those years ago?

For some, this is completely the case and they are absolutely living our their dreams as a child. But for the rest of us, we are still figuring it out over here by putting some fragmented pieces together.

If that’s you – welcome to the club. With a background in Health Care Administration myself, but being an author, speaker, and podcaster, I am probably the President of the ‘Figure It Out As You Go’ Club.

But you see, this is why it’s important that we never stop asking, ‘What do you want to be when you grow up?’ once we reach a certain age. At least, this is what I learned from my wise and unicorn business friend, Alli Worthington. Alli is the author of The Year of Living Happy, Fierce Faith: A Woman’s Guide to Fighting Fear, Wrestling Worry and Overcoming Anxiety and Breaking Busy: Finding Peace and Purpose in a World of Crazy, she is the co-founder of the Blissdom Conference, and is a speaker, podcaster, and business coach. Her goal is to help women live the life they were created to live.

As you can tell, Alli knows a thing or two about creating a career for yourself. I have learned so much from Alli in regards to not putting myself, or talents, in a box. We live in a time where we are able to put together those fragmented pieces and passions, throw off the labels placed on us, and create a career where we can truly make an impact – even if we aren’t exactly certain what that looks like quite yet.

Our lives and careers are an on-going, ever progressing, newly surprising journey. If you’re ready to take the pressure out of the figuring out process, identify the triggers that are holding you back from your next steps, and learn how to develop tools to get out of your own way, this episode is for you, sister.

Alli imparts so much wisdom in this episode for those of us still asking what we want to be. She encourages us women to show up, even when you’re terrified, and even before it makes sense. In her wise piece of advice, things usually don’t make sense until you’re able to look back on it. In other words, this is your permission to go for it, right now, even before you know why.

Friend, it may be your mindset, not skill set, that is holding you back. Step into your strengths, show up when it’s scary, identify triggers that are keeping you small, and get out of you own way. You are capable. You are wise. You are loved.

If you haven’t done so today, ask yourself, ‘What do I want to be when I grow up?


Give this episode a listen on Spotify here!

And for you Android users, listen on Stitcher here!

How to Push Past Fear & Get Outside of Your Comfort Zone with Alli Worthington

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SHE Podcast

This isn’t how it’s supposed to go down.

Ever said this to yourself? After a tumultuous time of heart break, rejection, or betrayal, we’ve all found ourselves thinking this at some point or another.

You turn to self-protection mode, feel as if you can’t trust anyone, and start asking the questions, ‘Am I smart?’, ‘Am I worthy?’, ‘Am I good enough?’

And if any know this to be true, it’s author, serial entrepreneur, and TV personality, Marshawn Evans. In this episode, listen in as Marshawn shares with Jordan her transformation story of major heart break to tremendous break through.

Marshawn drops some truth on how you can hear from God in a ‘lightning bolt‘ moment – and how you can choose to either doubt yourself on it, or make a decision in the direction of it. Tune in to learn

  • How to trust again after a hurtful betrayal;
  • Why sometimes your purpose is hiding behind your pain; and
  • How the longer you doubt your significance, the more you settle.


Gal, it’s time to upgrade your mindset, lean into faith, and rethink your self talk so you can ditch the doubt and grab your destiny.

Give this episode a listen on Spotify here!

And for you Android users, listen on Stitcher here!

Nixing Negative Self Talk and Turning a Bad Breakup to a Breakthrough with Marshawn Evans

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SHE Podcast


I am almost enough.

Have you ever said this to yourself? Or perhaps it’s a thought that constantly cycles in the back of your mind?

If only you were just a little more talented, or skilled, or smart, or funny…THEN you’d be able to execute on that dream. THEN you’d be successful in your endeavors. THEN your business or mission idea would for sure work.

Sound familiar?

If so, you aren’t alone, friend.

It’s time to rally the troops and stop allowing that limiting narrative to hold you back from making an impact. Even if you aren’t exactly sure what that looks like just yet.

In this episode, Jordan brings on powerhouse CEO/Founder of the Dressember Foundation, an annual campaign to raise awareness and money for anti-human trafficking work. Listen in as they discuss how Blythe’s small idea transformed into a dignity restoring non profit, how she has raised over $5M, and where her idea was surprisingly birthed in the first place.

Gal, if you have a knack for business and heart for missions, this episode is for you.

Blythe brings the fire with knowledge, wisdom, and better yet – hands on experience, around beginning a movement, building a non profit, overcoming self-doubt at any stage of the game, and weaving together your passions with your individual skillset. In this inspiring discussion, you’ll learn:

–         Why bad ideas are indeed not bad, but a good thing;
–         Why you actually are NOT enough (spoiler alert – NO ONE is) and why you should embrace that;
–         Why holding your goals and vision loosely can lead to great growth; and
–         Why it’s important to get creative with your own journey.

Sister, if you want to make a difference, but you’re feeling stuck, unsure, or have unfigured out dreams – you’re in good company.

Release yourself of the fear of others seeing you ‘start small’ and start asking yourself, ‘What can be created at the intersection of my passion and skillset?’  Maybe that crazy idea is the door to your destiny. And will impact the lives of women around the world.

And when your vision just doesn’t seem to make sense, remember Blythe’s wisdom, ‘Maybe your path isn’t linear because it’s bigger than the vision you have for it currently.’

For more information on how to raise awareness and money for anti-human trafficking work domestically and internationally, check out Can’t wait to see how this tribe gives back this season.

Give this episode a listen on Spotify here!

And for you Android users, listen on Stitcher here!

Un-Figured Out Dreams? How a Small Idea Can Turn into Big Impact that Gives Back w/ Blythe Hill

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Health & Fitness

Bible Study & Devotions



Christian Business & Ministry


I'm Jordan Lee Dooley. I'm just a simple Indiana girl, writing, speaking, and handing out free hugs left and right. In college, I started a blog called SoulScripts, just for fun, and to speak life and truth into any peers that might have stumbled upon it. I never imagined it'd end up reaching hundreds of thousands, turn into books, speaking, and more. But hey, it's true: when you just say yes to God right where you are, He does more than you could ever ask or imagine. Let's help you find your yes and start walk in your gifting, too. Sound good?