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I'm an Indiana girl who started a small Etsy shop side hustle in college and grew it into a nationally recognized personal brand. I love writing, educating, and raising chickens with my husband. I'm here to help other multi-passionate, ambitious women (like you!) own their everyday and reach their potential, too!

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Ideas for Everyday

SHE Podcast

A few weeks ago, a friend texted me and asked if Matt and I had decided to join the group on an upcoming trip.

It was something we had been wanting to do but were still undecided on due to how busy and full of travel life has been for us this year!

Although this wasn’t a life-changing, career shifting decision by any means, her message still overwhelmed me because it reminded me of yet ANOTHER decision that needed to be made.

The last year or so of my life has been so full of making big decisions within my career and with my life, so the thought of adding another to the mix stressed me out than it would have on my own.

I responded back to her, “We haven’t decided. You?”

“Same here,” she said.

I breathed a sigh of relief and responded, “There are always so many decisions to be made…all the time! 😅”

“I knowww! I feel like I can’t keep up,” she said.

It was nice to know we were on the same page, and I told her I’d circle back once I got some other more pressing decisions made.

Needless to say, my life has been so full of big decisions.

For example, did you see the recent announcement I made? After meeting so many of you on book tour, I’ve finally decided to take action on what’s been on my heart to do since 2017 — SoulScripts is shifting into something completely new! Hearing your stories and requests and questions really affirmed that it’s time to make the move on what I’ve spent the last year praying and discerning.

Don’t worry, something new and so incredible is coming in its place this fall… and you won’t want to miss out on it!

You can hear more about that on this podcast episode.

Anyway, because my life is so full of big decisions, I’ve learned a lot in the process. So, in addition to sharing the exciting first part of a two part announcement (second half coming soon, stay tuned!), I’m sharing my 10 Best Tips for Confidently Making Big Decisions on the podcast.

It’s so important to be completely confident in your decisions because if you’re not confident in what you decide no one will be. Plus, without standing confidently in your decision, it’ll be more difficult to follow through on what you said you would do or what you know you need to do.

Why? Because the second you face any kind of resistance or negative feedback, you’re more likely to fold on that decision — or put off making it!

It’s so critical to have a guide for running our decisions through so we can take action with confidence and clarity.

In this episode, you’ll learn lessons when it comes to decision making such as:

  1. Listing Out Your Priorities and Acting Accordingly
  2. Why The Harder Choice is Sometimes the Better Choice
  3. How to Conduct an Analysis on Your Options

And so much more!

Tune in on iTunes here!

Get ready to kick overthinking to the curb and become the confident, decision making queen you want to be!

Tune in on Spotify here!

10 Tips to Making Big Decisions with Confidence (+ a Big Announcement!)

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Did you just move to a new city for that job opportunity you’ve been waiting years for but find that you’re struggling in the whole *making friends* department…

Creating like-minded community with a busy schedule in a new place or new season of life is HARD.

When Matt and I moved around multiple times our first year of marriage for his football career (Indiana to Arizona then back to Indiana), finding friends who shared our values and related to our season of life was like finding a needle in a haystack…

Or, maybe you’re a small business owner or work from home and tend to feel a little isolated, like you’re on an island and your friends don’t quite understand “what you do.”

Networking with others in your industry and connecting with people who GET YOU can be equally as hard.

Trust me, it’s been a struggle of mine, too. A lot of my work is very public yet the behind the scenes, internal business workings of a an online personal brand is tough for most people to understand and wrap their heads around.

One time my own Grandma even asked me, “Jord, do you work?”


Anyway, my point is, I get it, girl. Finding friendships that understand you and relate to you in the season you’re in are often easier said than done.

So, that’s why in this episode, I’m unpacking several of the lessons I’ve learned when it comes to effectively making friends and cultivating meaningful relationships without seeming desperate (even if you tooottallly are).

Specifically, I’m sharing a perspective you NEED to adopt ASAP as well as teaching you the following three key steps you can implement right away to start building new relationships effortlessly (instead of awkwardly):

  • The 10 Foot Rule – a principal to relationship building that my dad taught me when I was a kid. My dad has been well liked and respected by all sorts of different types of people. He does business coast to coast, and is the ultimate party host. His secret to making friends and influencing people? If someone is within 10 feet of you, you acknowledge them and say hello.
  • People love to talk about themselves. Ask conversational questions (vs yes/no questions) that invite someone you’ve met to tell a story or talk about themselves by beginning with the common ground of the context you’re in and digging deeper from there.
  • Offer value first. Rather than immediately trying to get someone to be your friend or support your business, think of a way you can offer value first! Did the girl you met in spin class happen to share she’s trying to start her website? Do you know a great web designer you could offer connecting her with? Did the woman you sat next to at book club or small group mention she’s looking for a babysitter when she has a work meeting next week? Could you offer to step in and help for those two hours? Adding value to someone’s life first positions you as someone who is supportive and intentional, without being overbearing or coming across as desperate for a friend.

I dive into each one of these steps in more detail in the episode! Tune in here!

This isn’t easy, especially from a comfort zone. Go out on a limb, I dare ya. Amazing things can happen!

Thank you to our sponsors!

Grove Collaborative – try it with our special offer at – use code SHE for 20% off your next home design!

3 Keys to Networking + Making Friends

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SHE Podcast

Ever feel that you can’t simply ‘unplug’ from work? What if there is an emergency? And someone needs you? Maybe your boss sent you one last email that you need to answer?

Whether you work from an office, create in a studio, raise the kiddos at home, or complete tasks remotely – we can be constantly connected to the lifeline of our phones and computer.

And yet – life continues on. And will pass us by if we aren’t careful.

So how the heck are ya supposed to complete your to-do list while also being present once the work day is over?

Well, it starts with some boundaries my friend.

One of my go-to tips is probably the opposite of what you want to dive into first thing in the morning to cross off the list – emails.

Do not start your day off by answering emails.

When you start off with emails, it will make you feel as if you didn’t accomplish any actual tasks. And it places you in a reactive posture, rather than a proactive one, to start off your day or your week.

Listen in to today’s episode as I walk through a handful of other boundaries I set to make sure I turn the work off and become present with my friends and family.

You’ll learn,

  • how to find work life balance by effectively prioritizing your time,
  • realizing the importance behind distinguished work areas, and
  • why accountability is crucial.

This episode is sure to help set the boundaries you need to live the present life you desire, sister.

How to Create Work Life Balance by Establishing Boundaries

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SHE Podcast


Your alarm goes off early on Monday morning and you’re up and at ‘em. Your feet hit the floor, you grab some coffee, and it’s time for the day to begin. What does your daily schedule look like next? Are you rushing to get ready? Running out the door with the kids? Speeding to get to work on time? While also trying to squeeze in time to swing by the grocery store, clean the house, and make dinner before 7pm?

Oh. There’s also a thing called quality time with loved ones and down time for yourself. But who has time to slow down for that, right?!

If this sounds anything like you, Jordan is here to tell you it doesn’t have to be that way. Well, Jordan and Jessica that is. On this eye-opening episode, Jordan pulls in author, blogger, and award-winning marketing professional, Jessica Turner, to help lower the chaos and increase the mental clarity. Jessica walks you through tips and tricks on how to maximize your time by:

  • Automating life tasks to more easily manage your home;
  • Reducing the mental load taking up precious real estate in your brain;
  • Identifying what self-care looks like for each person in the family; and
  • Recognizing the ‘nice to dos’ versus the ‘need to dos’ in your life and family.


If you want to lose the rat race mentality and remain present during this holiday season, or any season for that matter, Jess and J are here to help. Implement these simple strategies and mindset shifts and get ready for the most intentional and relaxed holiday season yet.

Give this episode a listen on Spotify here!

And for you Android users, listen on Stitcher here!

How to Maximize Your Time by Automating Your Life w/ Jessica Turner

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Ideas for Everyday


Do you ever feel that you just don’t have enough time to work out? Maybe you schedule your workouts each week, but then they just don’t seem to happen? You desire to prioritize physical activity because it’s important to you, but how can you fit it in with all of the other responsibilities on the to do list?

I’ve been there. Good intentions, but not so good follow through.

If you’re desperate to find ways to sneak physical activity into your day, you’re in for a treat of work out tangibles, friend!

Listen in to learn six tips and tricks to strategically steward your body with a busy schedule. You’ll learn:

  • How to weave physical activity into your everyday activities
  • Why taking physical breaks and mental shifts can make you more productive
  • How you can squeeze in a work out anywhere – including on an airplane


Whether, you’re a student during finals, mom during soccer season, or employee that’s putting in the travel hours, you’ll find the way that is right for YOU to work those muscles during your busy day.

It IS possible for you to be a good friend, mom, and student all while keeping physical activity a priority. It just may take a bit of creativity!

Listen in here on Spotify!

And for those Android users, listen on Stitcher here!

Know someone with a full schedule that always chats about wanting to work out more? Send this episode to them and share these fun and effective work out tips! You’ll work that bootay and cultivate some funny stories along the way!

Practical Ways to Stay Active With a Crazy Schedule

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Ideas for Everyday

When I was in college, I was a queen at scheduling, time management, and goal setting. My weeks were ordered around my class schedule.

Then, I graduated and life happened and I suddenly found myself juggling the role of soon to be wife, small business owner, and influencer.

And then we got married.

And moved five times in a year.

I became a pretty sucky friend and didn’t prioritize family time well. Every day felt a little less ordered and a little more chaotic. I’d work til all hours and considered it a win if I got real pants on in the morning.

Being basically a toddler at marriage, running a company that grew into a team of six, and navigating all that comes with moving several times is all a huge privilege but isn’t exactly easy.

And I burned out.

I would wake up with anxiety many mornings. The lack of order and consistency in my days robbed me of well…me.

About a month ago, I said ENOUGH is enough. Because yes although life was busy, my lack of discipline wasn’t life’s fault. It was mine.

Since then, I’ve been focusing on getting back to the basics.

Now, my weeks look really different already…with so much more space and structure. It’s not boring. It’s not even hard. It just takes a decision and incremental action.

If you’re feeling like your life is out of control, here’s one thing I’ve implemented into my weekly routine that has been LIFE CHANGING:

Every Sunday, I sit down and plan my week. I set my attainable personal, financial, spiritual, and physical goals. Then, build in the action steps I’ll take to achieve those attainable goals. Then, we BUILD in a way to celebrate what was accomplished that week with a Friday date night or weekend bonfire.

Planning not just to do important stuff or achieve goals but also to celebrate doing them sets me up for success because I’ve resolved to intentionally set important, yet attainable goals — and built in the time and action steps it takes to check those off ahead of time.

Where do you want to go this week, this month, this year?

How you prepare predicts if you’ll get there.

The #1 Thing that Will Help You Create a Consistent Weekly Routine

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Health & Fitness

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I'm Jordan Lee Dooley. I'm just a simple Indiana girl, writing, speaking, and handing out free hugs left and right. In college, I started a blog called SoulScripts, just for fun, and to speak life and truth into any peers that might have stumbled upon it. I never imagined it'd end up reaching hundreds of thousands, turn into books, speaking, and more. But hey, it's true: when you just say yes to God right where you are, He does more than you could ever ask or imagine. Let's help you find your yes and start walk in your gifting, too. Sound good?