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I'm an Indiana girl who started a small Etsy shop side hustle in college and grew it into a nationally recognized personal brand. I love writing, educating, and raising chickens with my husband. I'm here to help other multi-passionate, ambitious women (like you!) own their everyday and reach their potential, too!



Creative Ways to Cultivate What Matters


Okay y’all. Is it just me, or does it ever feel like we live in a world where we all hashtag “#goals” on Instagram but then have a hard time actually setting and achieving realistic goals to improve our lives?

We talk about goals and have these ideas of what we want to do… but sometimes it can be frustrating when we realize we haven’t achieved those goals in the timeline we would like, right?

So why are goals so important and how can we make it easier to make the ACTUALLY happen?

I had to bring on the goal expert, Lara Casey, to answer that one for me! 

Lara is a mom of three, wife, believer in the impossible, two time author, and founder and CEO of Cultivate What Matters. Needless to say, she’s got her hands full yet she still manages to keep all her plants alive in her house.

Why is this significant?

As a busy woman myself, I have a hard time tending to plants. My plate is so full, I hardly have time to think about the wilted plant in the corner! And, as a result, I end up forgetting about it until someone points out that there’s a dead plant sitting on my foyer table or in the corner of my office.


I unintentionally kill every plant I’ve ever bought or been given… so much so that I’ve practically given up on the idea.

But plants – specifically, keeping them alive – are a significant part of Lara’s story because she, too, used to be a Plant Killer. Now, with a few tweaks to her perspective and lifestyle, she’s practically become the queen of keeping them alive.

And this practice is pivotal in how she goes about achieving goals in her business and life, which she explains in detail in this episode.

I thought this would be the perfect time for you to learn from her because as the year comes to an end we can get caught up in the hustle and bustle but really we should be winding down and appreciating everything the year has brought us. 

Every year we change and become who we are meant to be more and more.

In other words, with every positive change or sprout of growth in our life, typically comes a little struggle and mess.

Maybe this past year has been a bit of struggle. Maybe you feel buried by the mess and chaos in your life. Maybe you feel completely unqualified for any kind of success going forward.

I’ve been there. But I love how Lara says, “Flowers grow through dirt, and so do we.”

Lara told me about how we were created for 90 day windows. Our brains actually only focus on one project for 90 days, before we need to rest.

Interesting, right? 

It’s so common to plan for the entire year ahead, but the reality is, planning in quarters is much more realistic and makes what we’re hoping to do feel a little bit more in our reach.

We change more often than we seem to believe so this is huge!

When short term goals are set they seem more achievable therefore making us want to actually work harder on them! So check in every 90 days, and allow yourself to shed that skin to grow onto the next phase. 

The best part of talking with Lara?

We discussed how when it feels uncomfortable, that’s when we should just celebrate. Why? Because being uncomfortable means you are growing, and there’s no better time in life to feel blessed than then. 

Tune in now to listen to her goal setting tips and why they’re so crucial to a happy, faithful, loving life! 

Find Lara at @laracasey and visit

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November 27, 2019

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