In college, I started a small Etsy shop and blog from the storage closet in my sorority house. A few years later, and through a very non-linear journey, that small Etsy shop grew into an internationally recognized sweatshirt brand & that little blog led to bestselling books and a publishing career. Now, I'm obsessed about helping other women uncover what they're made to do and take steps to make it happen, too.
Every Wednesday, I send my insiders exclusive resources, ideas, and advice directly from me.
Instagram has been a huge component in how I’ve built my brand over the years, and the number one tool that helped me launch a massive bestselling book (even more so than my email list of 200,000 subscribers!).
There are a lot of reasons for this but I’ll save that for another post.
In this article, I want to dive into one of the topics you’ve been asking me in DMs, comments, and more.
It’s a regular occurrence for me to receive messages from my social media followers and friends regarding how I get perfect line breaks in my Instagram captions.
I think people still think Instagram is all about pretty pictures but I can say I have built my dream career and was able to get picked up by the biggest publisher in the world to write a BOOK because I focused just as much, if not more, on creating quality, high-converting captions as I have on photos on Instagram all these years.
Not because I had the best business model.
Not because I sold sweatshirts.
But because I built a sold out community by creating killer content that converts random browsers into loyal followers.
More than that, it’s never a picture that has given me viral growth. It’s the CONTENT below the post.
Here’s an example of one of my viral posts. Not a fancy picture. It was taken with an iPhone on my front porch very spontaneously. But readers connected with the content, shared the content, and I gained thousands of followers as a result.
People have short attention spans. And while a great image is great for capturing their attention, I’ve found both the level of value presented in the caption AS WELL AS the appearance of the caption is equally as important.
Is it easy to read? Presented in digestible, bite-size pieces? Is each piece making them want to read on? Or is it a jumbled mess or one big massive paragraph with no space for the eyes to have a break?
It’s been proven time and time again that people are more likely to read an article in it’s entirety if the paragraphs are broken up into smaller bite size chunks with spacing in between each one.
Why should it be any different with instagram captions?
So, my theory is this: You’ve got to stop their scroll with your photo. You’ve got to suck them in and convert them into raving fans with your captions.
Need a hand creating those bingeworthy captions that suck people in and compel them to share? Download my free guide that breaks down the 8 types of content you NEED on your feed to explode your engagement and grow your fanbase right here.
Now, I’m going to share the EASIEST hack for creating beautiful captions that I’ve found with you because I spent years — YEARS, PEOPLE — trying to find the best way to do this.
Sure, I found dozens of articles full of all sorts of gimmicky ideas that kiiiind of worked… but only sometimes.
You’re probably familiar with some of these tips…
“Write the caption in the notes section in your phone and then copy it into the instagram caption”
“Use this code that creates spaces and paste it in between the lines of text”
If you’re like me, you’re probably familiar with this advice and you’ve probably tried these “hacks,” too.
You’ve probably tried them only to post your caption expecting it to look awesome but then notice some of the lines got messed up because you forgot to put a period at the end of a sentence and now the whole thing looks like a jumbled mess… and it’s published… and people are seeing it. *facepalm*
I honestly don’t know why Instagram hasn’t figured out how to build this into their app yet. I mean, there’s a story filter that makes your face look like a dog but we can’t make clean line breaks in captions?
That logically just doesn’t add up.
ANYWAY, I want to show you a SUPER easy, breezy way to get those line breaks without having to copy and paste weird codes into your captions, or just cross your fingers and hope it all looks good when you hit publish.
I’ve found a fool-proof solution that works every single time.
Know how I found it? Scouring the internet for a solution and digging to what felt like the ends of the earth with a spoon.
But I finally found it. And now I use it every single time I post. I’ve even shared it with influencer friends experiencing the same frustration. This was just one of their reactions:
Okay, okay, so, here’s what I do:
That’s it! It’s super easy with a flawless result every time. You don’t have to worry about punctuation or emojis messing up the spaces.
It creates consistent and perfect line breaks every single time you publish a post.
Give it a try and let me know what you think in the comments below!
Can’t wait to see you rock your IG!