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I'm an Indiana girl who started a small Etsy shop side hustle in college and grew it into a nationally recognized personal brand. I love writing, educating, and raising chickens with my husband. I'm here to help other multi-passionate, ambitious women (like you!) own their everyday and reach their potential, too!

THE BLOG

Everyday Advice

CLICK YOUR FAVE PLATFORM TO LISTEN NOW:  APPLE   | SPOTIFY   | STITCHER  Is it just me or do you ever feel like you’re spinning 18 million plates trying to keep up with all the demands of work and family and friends? GIRL. The struggle is real. Lately, Matt and I have been implementing Sunday rhythms and it’s been […]

5 Ways to Stay Organized in Your Personal and Professional Life

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Branding and Business Advice

Do you have a big dream that seems totally out of reach given your current schedule? Maybe you’ve been really wanting to start that Etsy shop or web design business but with your current job, family needs, home projects, and extra commitments… there’s not much time left to squeeze in another thing. Plus, if you’re […]

4 Tips to Starting a Creative Side Hustle When Your Hands Are Already Full

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Branding and Business Advice, Podcast Tips

I can say this honestly: Podcasting changed my life and business. After successfully launching a podcast, it literally changed my trajectory with publishing, helped me sell more books, and build my network.  That’s a story for another time but the point is that podcasting can be a great alternative to a blog (and often works […]

4 Ways To Monetize Your Podcast

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Everyday Advice

LISTEN ON YOUR FAVE PLATFORM NOW: APPLE | SPOTIFY | STITCHER I don’t know about you but I’m a people person. I love visiting with family members during holiday gatherings and even meeting new people at events. While it can be great to catch up with those we haven’t seen in awhile, I know that […]

Positive Ways to Deal with Negative or Unwanted Opinions

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Branding and Business Advice, Social Media Tips

Instagram has been a huge component in how I’ve built my brand over the years, and the number one tool that helped me launch a massive bestselling book (even more so than my email list of 200,000 subscribers!).  There are a lot of reasons for this but I’ll save that for another post. In this […]

My Best Kept Secret: The Easiest Way To Get Perfect Line Breaks in Instagram Captions

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Everyday Advice

LISTEN ON YOUR FAVE PLATFORM NOW: APPLE | SPOTIFY | STITCHER The holidays are here and this is the season so many of us busy, hardworking women begin to feel the stress of burn out as we work to close out the year and prepare for all of the festivities.  Not only are we trying […]

How to Build Your Dream One Step at a Time

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Everyday Advice

Dreaming of traveling to the most magical place this holiday season but don’t want to get stuck in tourist traps or lost in a snowstorm? Don’t worry girl, I got you!  New York during the holiday’s is an absolute dream. Matt and I visited in the middle of November because I was speaking at Penguin […]

New York City Holiday Travel Guide

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Branding and Business Advice

LISTEN ON YOUR FAVE PLATFORM NOW: APPLE | SPOTIFY | STITCHER Okay y’all. Is it just me, or does it ever feel like we live in a world where we all hashtag “#goals” on Instagram but then have a hard time actually setting and achieving realistic goals to improve our lives? We talk about goals […]

Creative Ways to Cultivate What Matters

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Branding and Business Advice

I know, I know. It seems like everyyyyone is starting a podcast these days. Besides the TikTok phenomenon, it’s like the cool new thing to do. And I get a lot of questions from this community regarding whether or not starting a podcast is a good idea for your creative businesses. Before I started my […]

Does your Business Need a Podcast?

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Everyday Advice

LISTEN ON YOUR FAVE NOW:  APPLE   | SPOTIFY   | STITCHER I know, with the holidays just around the corner, the sight of mistletoe or sound of another Christmas love song can be enough to make a single girl cringe.  Although I’ve been married several years now, I believe this is important to discuss. […]

How to Love Your Single (or Dating) Life

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I'm Jordan Lee Dooley. I'm just a simple Indiana girl, writing, speaking, running a small business, and handing out free hugs left and right.